商业计划书英文英语计划书英文(精选八篇)

人生天地之间，若白驹过隙，忽然而已，我们又将迎来新的喜悦、新的收获，一起对今后的学习做个计划吧。怎样写计划才更能起到其作用呢？计划应该怎么制定呢？下面是我给大家整理的计划范文，欢迎大家阅读分享借鉴，希望对大家能够有所帮助。

商业计划书英文英语计划书英文篇一

商业计划书模板---英文版business plan templatebusiness plan[my company]123 main

streetanytown, usa 10000123-4567[your name][date]table of contents...

商业计划书

商业计划书模板---英文版

business plan template

business plan

[my company]

123 main street

anytown, usa 10000

123-4567

[your name]

[date]

table of contents

executive summary .......................................................................................................................................... 1

management ..................................................................................................................................................... 2

[company] history ............................................................................................................................................. 5

[product/service] description ............................................................................................................................ 7

objectives.......................................................................................................................................................... 9

competitors ..................................................................................................................................................... 10

competitive advantages ................................................................................................................................. 11

innovation ........................................................................................................................................................ 13

pricing ............................................................................................................................................................. 14

specific markets .............................................................................................................................................. 15

growth strategy .............................................................................................................................................. 16

market size and share .................................................................................................................................... 17

targeting new markets ................................................................................................................................... 18

location ........................................................................................................................................................... 19

manufacturing plan ......................................................................................................................................... 20

research & development ............................................................................................................................... 21

historical financial data ................................................................................................................................. 22

proforma financial data ................................................................................................................................. 23

proforma balance sheet ................................................................................................................................. 26

cost control .................................................................................................................................................... 27

effects of loan or investment ......................................................................................................................... 28

attachments .................................................................................................................................................... 29

executive summary [my company] was formed as a [proprietorship, partnership, corporation] in [month, year] in [city, state], by [john doe] in response to the following market conditions:

[startup, growth] opportunities exist in [product/service].

the need for use of efficient distribution and financial methods in these overlooked markets.

[i/we] have several customers who are willing to place large [orders,contracts] within the next three months.

several other prospective [customers/clients] have expressed serious interest in doing business within six months. [i/we] previously owned a company that was active in the widget markets. over the past few years i spent much time studying ways to improve overall performance and increase profits. this plan is a result of that study. the basic components of this plan are:

1. competitive pricing

2. expand the markets

3. increased advertising

4. lower our unit costs,

5. thereby achieving higher profits.

1. sign contracts

2. increased advertising 3. increase office staff

to this end, [i/we] need investment from private inspaniduals and/or companies. a total of $xxx is

being raised which will be used to finance working capital, plant and equipment. the company will be incorporated and common stock issued to investors. the company will be run as a [proprietorship, partnership, corporation].

financial goals sales net income earnings per

year 1 $25,000 .01 year 2 $250,000 .12 year 3 $375,000 .14

management

[name] [title][experience]sales growth from zero to $1,000,000 in five market in market share - 30%.

formulated advertising budgets & campaigns.

pioneered new distribution channels. established national sales force.

established national repair & service centers.

brought new and innovative products to the market.

designed point-of-purchase materials.

[education}

university of boston

boston, ma

b.a. - computer sciences

president

john q. doe, chief executive officer, and director since february 1988 and president since january 1990. mr. doe was the founder and chief executive officer of the original operating company known as random excess, inc. he has had experience in the widget field with his own firm, john doe co., of oshkosh (wisconsin), from 1980 to 1987. this firm was sold to fatcat widgets, inc. in 1987. mr.2

商业计划书英文英语计划书英文篇二

二十一世纪是一个科学文化快速发展、国际交流不断增强的时代，而英语作为国际通用的语言，其地位就愈加重要。为了使大学生们在学好中国语言文化的同时加强对外国语言文化的了解，在多方位的比较中加深对人类文化的理解，增强人文素养，提高综合素质，浓厚校园文化氛围，提升同学们学习英语的热情和兴趣，校学生会女生工作部和留学工作部特此策划合办英文征文大赛。

征文活动将本着为同学服务，为校园服务，为文学服务的宗旨。将我们的情感与才能通过我们自己的文笔展现在众人面前，

1针对中西方文化的不同，谈谈你的看法

2针对神舟七号的升空，谈谈你的感想

展示英语才能，传播青春时尚

本次征文活动，能够丰富校园文化生活，营造校园英语学习氛围，为校园原创作品提供一个展现的舞台，让我们的才能有一个挥洒的空间，让一股清新的文学风弥漫在我们的菁菁校园。因此，本次活动现面向全校同学征集稿件，为同

学们提供一个表达自我，展现自我的舞台。

1 活动宣传：

由女工部与留学部拟定关于活动时间地点及参与方式的通知，交由宣传部制作宣传海报，在全校范围内张贴宣传。

2 活动时间:

(1）稿件征集日期：10月21日至11月5日

（2）结果公布日期：11月10日

3 交稿地点：

校学生会女工部及留学部办公室

4 活动形式：

本次活动将在全校举办，以保证我们参加本次大赛稿件的广泛性。后请参赛选手按照规定的截稿日期将稿件交给女工部或留学部办公室。

5 活动要求：

1本次活动本着公平公正的原则进行。

2投稿文章主题可从活动主题中任选一个，题材不限。

3投稿文章内容积极向上，必须为原创作品，不得抄袭、套改。

4稿件请注明作者的真实姓名及详细的联系方式。

一等奖 3名荣誉证书

二等奖 5名荣誉证书

三等奖10名荣誉证书

优秀奖20名荣誉证书

1将所交稿件由两部合作进行初审，审核的主要目的是参赛者所提交作品的真实性和可读性。

2最后由学校教师统一评判，筛选出最终的优秀作品。

将以海报形式在全校范围内公布获奖名单及获奖作品。

校学生会女工部

xx年10月19日

商业计划书英文英语计划书英文篇三

catering business plan

一、创业经营宗旨和理念one, entrepreneurship, purpose and philosophy 明月西餐厅的经营宗旨为：“著意求新，以客为尊”，经营理念为“极意营造幽雅、舒适、休闲之气氛，融汇西方餐馆美食”。moon restaurant business purpose as: "deliberately innovation, customer-oriented" business philosophy is "intended to create a very elegant, comfortable, leisure atmosphere, integrate western restaurant cuisine."

二、市场定位second, market positioning

1. 选址方面：明月西餐厅位于学院的美食街内，与连串的快餐店连在一起，但都作为美食街唯一的西餐厅 . 与其它快餐店所不同的是有更好的就餐环境和更优质的服务。 1 location: the moon restaurant is located within the school food street, with a series of fast food together, but are as the only restaurant food court with other fast food restaurants the difference is that there is a better dining environment and better quality of service.

2. 格调方面：明月西餐厅为温馨浪漫的风格，为顾客提供优质的服务，给顾客贵族式的享受，力求营造一种幽雅、舒适、休闲的消费环境，引导消费者转变消费观念，向崇尚自然、追求健康方面转变。 2 category:the moon restaurant is warm and romantic style, to provide customers with quality service, giving customers

aristocratic enjoyment, and strive to create an elegant, comfortable and relaxing

environment for consumption, and guide consumers to change consumer attitudes, to advocate naturally, the pursuit of health changes.

3. 校园市场环境方面：校园经济的市场有很广的发展领域，消费者也是很单纯的消费，相对外部市场竞争要小，个体经营单纯，以小投资为主，服务于在校大学生。 3 campus market environment: campus has a very broad market economy development areas, consumer spending is also very simple, relatively external market competition to small, self-employed simply to small investment-based, service to the college students.服务于学生，应该提供最优质的服务，首先，要吸引学生的注意目光，让他们能在最短的时间来光顾本店，所运用的.营销方法是多种途径的；其次，是怎样达到以下营销效果serving the students, should provide the best quality service, first of all, to attract the attention of students eyes, so that they can in the shortest possible time to shop, and by the use of marketing methods are a variety of ways; secondly, how to achieve the following marketing effectiveness

潜在客户potential customers

现实客户real customers

满意客户satisfied customers

美誉度reputation

所运用的营销方法也是多种多样的。by the use of marketing methods are varied.

分析 analysis

学院现有一万三千几个师生，调查资料表明他们多消费用于饮食方面占了 54.7% ，正因如此，饮食也是在学校创业首选之路。several existing thirteen thousand college students, the survey data show that more than they consume diet accounted for 54.7 per cent,which is why diet is also the preferred way

entrepreneurship in schools.消费对象比例图如下：object of consumption ratio is as follows:

同时在校院里经营西餐厅的 swto 分析图如下：while in the school yard run restaurant in swto analysis is as follows:

s ：美食街附近是男生宿舍最聚中的地方，偶尔去美食街的人占了全师生s: food street near the dorm together in most places, and occasionally go to the food court of the people accounted for the entire student

w ：大多数学生都习惯了到快餐和学校所设的饭堂就餐，对于西餐厅来说不那么的习惯，但资料表明对西餐厅有兴趣尝试的占了w: most students are accustomed to fast food and school canteen dining set, it is not so for the restaurant

habit, but the data show that the western restaurant are interested in trying to account for

o ：现时有 40.2% 师生觉得现在学校最缺的服务是就餐环境，而适合明月西餐厅设计是幽雅、舒适、休闲的消费环境，这可表明了，明月西餐厅开业后会有更受欢迎的可能性。o: at present, 40.2% students feel that the school is sorely lacking service dining environment, and suitable moon design is elegant restaurant, comfortable and relaxing environment for consumption, which may indicate that the moon, the west will be more popular after the restaurant opened possibilities.

t ：美食街有众多快餐店和学校内有五间饭堂t: food street, there are many fast food restaurants and school canteens within five

三．iii.管理理念management philosophy

1. t catering staff independent

personality

2 互相监督：管理层监督员工的工作，同时员工也可以向上级提出自己的意见或见解 2 mutual supervision: management oversight staff, while employees can submit their views to their superiors or opinion

3 营造集体氛围：既要上下属感受到西餐厅纪律的严明，也要关怀员工，让员工感受到来自集体的温暖，有利于加强凝聚力，提高工作积极性 3 to create a

collective atmosphere: both to subordinates feel restaurant on strict discipline, but also caring staff, so that employees feel the warmth from the collective, is conducive to strengthening cohesion, improve work motivation

4. 公平对待，一视同仁，各尽所能，发挥才干 4 treated fairly, equally, whatever, ability to play

四．four.产品介绍products

以西式扒类为主，结合快餐、中西炖汤、中西式局饭、皇牌主食套餐，小食天地、美颜甜品、水吧饮料等来满足消费者的需求：western-style steak, combined with fast food, chinese and western stew, rice and western bureau, ace staple food packages, snacks world, beauty dessert, bar drinks, etc. to meet consumer needs:

1. 推出皇牌主食套餐，经济实惠，例如：泰汁鸡扒印尼炒饭套餐、青咖喱猪颈肉扒伴意粉套餐、鳗鱼泰汁鸡扒局饭套餐等，各套餐还配有（粟米忌廉汤、油菜、热奶茶或冻柠乐），最适合校园情侣品味。 1 release ace staple packages, affordable, such as: thai sauce chicken indonesian fried rice packages, green curry grilled pork neck with spaghetti packages, eel sauce thai chicken rice set bureau, etc. each package comes with (corn bogey lian tang, rape, hot tea or iced lemon music), the most suitable campus couple taste.

商业计划书英文英语计划书英文篇四

in applying for a student visa and in the process, often will be asked to write a study plan ( study plan ), many foreign friends often not clear study plan and personal statement ( personal statement ) difference and style of writing, the author has long been engaged in student writing, due to the combination of their own experience, introduce the learning program the writing of the book.

generally the study plan can be submitted to fall into two categories, both to the embassy for visa, or apply for admission to the school is by the. to apply for school programs from the essence and the personal statement is the same type of instruments, about the school application category learning plan can refer to a personal statement of the article, this article mainly introduces the submission of the embassy visa with a study plan.

europe and the united states, especially immigrants from countries, such as australia, new zealand, canada and other countries for international student visa time are often asked to provide learning plan, learning through plan to convince the visa officer to know your background, choose to study professional motivational conditions, select the country for foreign students, and a clear future study schedule, occupation purpose and reason, audits of your other materials to decide whether to send you the visa studying abroad, so learning plan is a key document.

in general, the learning plan needs to include the following contents:

1si-mp-le descriptions of their learning experience, professional background and working experience;

2 descriptions of their further study motives and why to choose the country, the university and the professional;

3 detailed study schedule;

4 introduction of foreign funds required and sources;

5for future occupation goal elaboration, returned to reason.

study plan on the style and structure of the article and the personal statement is very different, do not need too much personal and emotional description, but should be clear and si-mp-le structure, tight logic, the facts clearly related arguments were strong, credible, returning reason to be very full, and absolutely not and the applicant's other material contradiction. on the study plan in document writing, can and other sites to get help.

as a result of the embassy staff every day to deal with a large number of documents, so learning plan must not write too long, generally should not exceed 800 words, and a preferably only one paragraph, paragraph before adding titles, such as my choice of university of toronto in canada, my career objective, in order to the embassy staff to you a content of the central idea of stick out a mile. your pa-pe-r should be very legible, cannot let the embassy staff from your text" mining" you" potential" content.

study plan is the emphasis of future occupation plan and returned to reason, through this part of the embassy to tell you to go to the country after the students, are able to your occupation development good help, and there is a credible argument for returned. although the requirement study plan country often is a country of immigrants, but as a result of your visa application for study, so the study plan must eliminate any of your immigration tendency. reasons for returning to be with your personal background and family circumstances give a reasonable explanation, has many years of experience as a businemanager to obtain new zealand master's of busineadministration program admission, then clarifies his occupation goal is to return to china to become a multi-national corporation of high level managers, and he in china for many years of accumulated customer resources and social ring is a very valuable asset, this is very tough and reasonable a reason. of particular note is, study plan concerning the reasons for returning to the place of facts, not arbitrarily invent, at work, in this pa-pe-r the authors encountered by customers due to。

商业计划书英文英语计划书英文篇五

英语商业计划书（business plan）

第一讲：概述

第二讲：现状分析

第三讲：目标确定

第四讲：组织结构

第五讲：产品分析

第六讲：市场分析

第七讲：市场策略

第八讲：生产分析

第九讲：财务分析

第十讲：附件

第一讲：概述(executive summary)

概述是整个商业计划的第一部分，相当于整个商业计划的浓缩，使整个商业计划的精华所在。一般将概述放在最后书写，页数应控制在2页以内。

概述应包括的基本内容有：

企业的宗旨，例如：

in 20xx, abc corporation was created to...

now, abc corporation is at a point where…

背景介绍，例如：

for many years people have…

the condition of the industry today is such that…

产品或服务及市场竞争情况，例如：

we have just completed the development of s30 – a novel

and proprietary construction tool

compared to competitive products, our s30 can…

企业目标，例如：

our objective, at this time, is to propel the company into a

prominent market position. we feel that within 5 years abc

corporation will be in a suitable condition for further

expansion, an initial public offering or profitable acquisition.

to accomplish this goal we…

管理团队和管理组织，例如

our management team consists of 5 men and women

whose backgrounds consist of 10 years of marketing with…

市场策略，例如：

the fundamental thrust of our marketing strategy

consists of…

财务状况和计划，例如：

in 5 years we will have… and our investors will be

able to…

结论，例如：

abc corporation enjoys an established track-record of

excellent support for our customers. their expressions of

satisfaction and encouragement are numerous, and we

intend to continue our advances in the…

第二讲：现状分析(present situation)

这部分尽可能简明扼要而又全面地介绍公司的情况，以及公司所在行业的信息。

市场环境，例如：

the marketplace has been stagnant for 2 years. we are

poised now to…

产品或服务，例如：

the present stage of s30 is in the design stage.

产品生命周期，例如：

our current product line is…

价格和利润，例如：

current prices are… and profits are…

客户，例如：

current customers are using our… for…

销售渠道，例如：

we have service centers, retailers, manufacturer’s

representatives…

管理团队情况，例如：

most of our management is in place, however, we require a

production manager to complete our team.

财务状况，例如：

current cash available is….

第三讲：目标确定(objectives)

企业目标是企业使命和指导方针的具体化和数量化，它反应企业在一定时期内经营活动的方向和所要达到的水平。企业目标的实现时间较长，一般为三到五年或者更长时间。好的企业目标具有总体性、与外部环境联系密切、有很大的激励作用、切实可行等特点。

企业的基本目标，例如：

the primary objectives of our organization are to:

投资收益率(roi)，例如：

based on a xxx% market share for our xxx product by

20xx, we estimate our return on investment to be xxx%.

财务目标，例如：

last year this year next year

sales

$ volume

unit volume

% increase/decrease

share of market

gross profit

manufacturing

fully burdened

marketing expenses

advertising

sales promotion

trade allowances

other

欲计将来增长、改进的目标，例如：

other objectives we have set for ourselves include xxx.

we expect to replace (competitive/existing products or

services) by xxx% by 20xx.

we plan to add xxx (retailers, distributors, service centers)

per month/year and we will have a total of xxx (retailers,

distributors) by 20xx.

第四讲：组织结构(management)

投资者考察企业时，管理是最为重要的因素。没有一支优秀的管理团队和有效的组织模式，科技成果不可能和资本很好结合创造现实的生产力。一般需要介绍的管理人员有：总裁、常务副总裁、人事部总监、营销副总裁、财务副总裁、生产部总监。对每一位关键人员用文章一个段落的篇幅进行描述就可以。介绍组织结构时要注意以下问题：

1．主要管理人员和专业人员的发展路径是怎样的？他们具有哪些技能？

2．公司未来的组织机构是怎样的？

3．谁将成为部门领导者？

4．在哪些领域的管理应该加强？

5．报酬机制如何？

团队结构介绍，例如：

of the xxx people who make up the development staff,

there are xxx founders who hold the following positions:

xxx, president

xxx, vice president of finance

xxx, vice president of marketing

xxx, vice president of sales

xxx, vice president of engineering

xxx, vice president of research

xxx, vice president of operations

xxx, director of marketing

xxx, manager xxx development

xxx, corporate attorney

管理人员描述，例如：

xxx, president

xxx degree, university of xxx

xxx’s professional experience includes many different

areas in the xxx industry.

人力资源需求，例如：

(company) development team recognizes that additional

staff is required to properly support marketing, sales,

research, and support functions.

第五讲：产品分析(the product/service)

产品介绍应包括以下内容：

1．产品名称

2．性能及特性

3．产品所处的生命周期

4．产品的市场竞争力

5．产品的研究和开发过程

6．发展新产品的计划和成本分析

7．产品的市场前景预测

8．产品的品牌和专利

此外，还要从顾客和投资者角度出发回答下面的问题：

1．顾客希望企业的产品能解决什么问题，顾客能从企业的产品中获得什么好处？

2．企业的产品与竞争对手的产品相比有哪些优缺点，顾客为什么会选择本企业的产品？

3．为什么用户会大批量地购买企业的产品？

4．本公司能提供哪些购买便利？

5．企业为自己的产品采取了何种保护措施，企业拥有哪些专利、许可证，或与已申请专利的厂

家达成了哪些协议？

6．为什么企业的产品定价使企业产生足够的利润？

介绍产品，例如：

this capability for xxx is a unique feature enjoyed by

(company) and our customers.

专利保护，例如：

our product(s) is protected under the following:

产品价格优势，例如：

regarding cost savings (product/service) will save our

customers money in terms of xxx.

产品测试，例如：

completed tests have shown that xxx (results).

产品特性描述，例如：

xxx is another powerful feature. this includes xxx.

xxx saves a tremendous amount of time when xxx.

第六讲：市场分析(market analysis)

这部分内容包括行业分析、市场分析和竞争分析。行业分析包括企业所在行业概述、对行业发展方向的预测、对驱动因素的分析。市场分析的核心内容是在市场细分的基础上确定目标市场。要让投资者了解市场的规模有足够大的赢利空间和发展空间；知道市场有良好的发展前景，即所确定的目标市场在未来将会长生不衰。竞争分析中要对全部竞争产品及竞争厂家作出描述与分析。尤其要分析这些竞争对手所占有的市场份额、年销量与销售收入，以及他们的财务实力。此外还要对自己产品所具有的优势作分析，对未来市场变化趋势作预测。

介绍目标顾客购买的原因，例如：

it is easy to understand why the principal buying motives

are xxx because xxx.

商业计划书英文英语计划书英文篇六

in order to make the food and beverage business more successful, develop a detailed food and beverage business plan is very necessary. how to develop the catering business plan according to the actual situation? here is a japanese hand-pulled noodle shop business plan, for reference.

the restaurant name: hand-pulled noodle master house

location: keelung city love three road near the mcdonald's

business philosophy: mainly to japanese cuisine, to allow customers to enjoy the delicious japanese hand-pulled noodle, giving customers a comfortable dining environment, and there is little keelung hand-pulled noodle shop, if the customer would have been good soup home.

subject and object: in the vicinity of the office workers and students.

once customers: keelung temple tourists.

main competition: keelung temple of the mouth of the food stalls and near the restaurant.

competition: near the fast food industry and 7-11.

market analysis:

the 1 is near the temple snacks and fast food restaurants, we have to respond to m type society, so to civilian price to attract consumers to meet the various consumer groups.

2 in the vicinity of 50 meters there is a parking lot, very convenient, to solve the problem of consumer parking.

3 although japanese cuisine in general are quite expensive, we will try to launch packages, complimentary drinks and dishes, the price would be around 150~200.

expenditure and net profit:

shop cost: nt $12 million (the same below)

one month store rent: 100 thousand

table number: 18 tables (sitting over 72 people) a person spending to 200 yuan, 2 times a day, one day turnover: 28800 yuan, a total turnover of 864000 yuan

employee salary:

field salary: 19000 yuan (a month), the number of 5, 95000 yuan a month

the 24000 yuan (a month), the number of 3, 72000 yuan a month

the work hour: 100 yuan, the number of 2, 8 hours a day only on holiday, 8 days a month to 12800 yuan

total amount: 179800 yuan

water and electricity gas:

electricity bill: 80000 yuan a month 40000 yuan

gas: vat 800 yuan once called 4 barrels, 3 times per month, 9600 yuan a month

total amount: 49600 yuan

food ingredients:

face: 2500 yuan a day, 75000 yuan a month

dish money: 20xx yuan a day, 60000 yuan a month

meat: 5500 yuan (two days), a month 82500 yuan

miscellaneous: 1000 yuan (one day), 30000 yuan a month

seafood: 3500 (one day), 105000 yuan a month

total amount: 352500 yuan

drinks:

lemon 80 kg 15 yuan, 1 kg per month, 1200 yuan a month

black tea a bag of 120 yuan, 30 bags per month, 3600 yuan a month

milk 1 bottles 125, 15 bottles per month, 1875 yuan a month

total amount: 6675 yuan

net profit: day: 15656 yuan: zhou: 109592 yuan: month: 438368 yuan: year: 5260416 yuan

according to the current estimate of about two and a half can be returned to

商业计划书英文英语计划书英文篇七

a business plan of promoting moocs among chinese high school

students----

advancing the links between chinese college and high school education

___________________________________________________________________________________

1. introduction

china still uses the most traditional educational systems[2]. the chinese ever since mit and havard employed government is now slowly supporting the mooc(massive online open courses), it use of mooc as it gradually become is leading the revolutionary changes of market-oriented and globalized. we believe traditional education systems[1]. mooc mooc's innovatives ideas will bring a has been accepted by many prestigious trend to the future forms of education[3]. institutions of higher education. however,

developing countries such as india and most people believe that the quality of

educational systems are proportional to its only 23% of people from age 18-22 have price. but nowadays, as more and more graduated from university in 20xx[4]. university implement mooc and its therefore, a change is needed, and mooc policies of sharing informations, better comes right in place.

education can be accessed cheaper and

easier.

-because mooc is online based, it is in fact a new market, indicating huge the world is become more interconnected potentials such as pricing on premium with internet and other forms of courses, advertisements, paying to ask communication tools each day, therefore, professionals online, and etc. if online courses such as mooc will most implemented, the price for coruses could likely be implemented by more and more be very low to attract a large amount of institutions. it is possible that one day students in china.

many chinese institude will also use its

ideas. since mooc is becoming and seen -teachers are a waste on human resources as such an important system of education because teachers have to cover the same for the future, we will discuss its use in materials each year for new students. with chinese universities, high schools, and the implementation of mooc, it is most colleges, and others values such as its likely that the number of teachers could be market potential, influence, availability, greatly

and feasibility in this paper.

potential

reduced. therefore, schools' expenditure could be reduced. students will also have more free time because they constricted area, for example, listening to a lecture in the metro. 1.2 use of mooc and its market can listen to courses and lectures in a less

the cost for premium or high-level

education in china is lavish, and is not -

accessible for people in the lower class.

preliminary cooperation among chinese autonomy,

firstly ensure the authority spanersity, openness, and top universities and coursera would interactivity allow an instructor to assume and the role of facilitator with learners actively practicability of the course resourses. also, interacting with other students. “most the three self-admission alies among significantly, moocs build on the chinese top universities is, to some extent, engagement of learners who self-organize the tacity approval of the current mode in their participation according to learning which universities perform mutual goals, prior knowledge and skills, and cooperation.

it has make it easier to build common interests” therefore, active china’s mooc system. although the engagement and interaction are key development of china's internet is mooc instructional methods[5]. mooc's gradually becoming the forefront of the use of the makes its accessibility is much world, china still lacks technological higher than of traditional educations and innovation in its online market.

the result reliable and recognized by most companies of implementation of mooc is dependent because of fast development of it.

there on a country's situation and condition, as a are still many unrecognized gaps and country with congenital national conditions, inadequates in the chinese internet/online the great potential of mooc in china will education market.

likely create the world's leading mooc

running system high school-university 1.4

link mode?

1.3

mooc's competitiveness advantages management and profitability forecast 1.4.1 management and the basic management should be done by universities, businesses, high school, government in a joint and consensus way. mooc have considerable advantages that business and co-operations should should are unparalleled compared to traditional be responsible for resources and funds, education.

connectivism values schools and colleges will take mooc into

practice,

and and the government are great market opportunities to explore, such responsible for the overall coordination as producing online courses, trustee of supervision necessary. capital courses and the utilization of data in the

and establishment of mooc platforms. this is requirements include making

developing of the curriculum and courses, also a important reason of our motivation marketing, maintenance, advertisement, for promoting moocs among chinese and funding during the beginning of early high schools.

developments of mooc.[6,7]

1.4.2 profitability forecast

entrepreneurial organization profits will be gained once courses and study materials are published online. 2.

partnerships with institutions, digital co-overview

operations, sponsors, and advertisements purpose: better education that serves the could also generate income. people

in the earlier stage, profits mainly come name of the organization: from bonuses of the operation of moocs. development department of chinese in the later stage, profits mainly come from moocs

the bonuses of ipo(initial public offerings). goal: the promotion of moocs among the maturity stage of a moooc platform chinese high schools and the in china should be a completed industrial

chain: technology, funding, application

and teaching resources in the front end;

companies that admit the learning

experience of mooc learners and provide

the fact is, china has yet to fulfill the

requirements of this completed industrial

chain. meanwhile, internet business has

advancement of the links between chinese high school and colleges education job opportunities for them in the back end. business strategy: introduction of foreign experience for domestic development; applies the principle of from top to bottom and from sample to the whole; promotiong of the large-scale educational resources sharing integration of mooc platforms and efficiently. by introducing moocs, spanersivication of resources.

facilities needed:

courses for high school students could be advantageously shared through the network, embodying the central idea of moocs, which is massive and online.

colleges and high schools for trial

operation ( schools in the early centers of 3.1.2 -the "long-term education reform moocs, see 4.3 assessment of the and development plan (20xx-2020)" marketing ability and 5.1 marketing mentioned the role of technology, plan); foreign and domestic pioneer technology-driven reforms, and the enterprises; education departments of importance information technology in governments.

3. products and services

3.1 background of research and development

education. it also mentioned that "it has a revolutionary impact on the development of education''[8] and was highly recognized by the educational department and plan to speed up this process as one of 10 major aim of the plan because informatization is an inevitable trend and period for the future development of

3.1.1 - presently, the promotion of moocs chinese education. has gained relatively low popularity among chinese senior high schools due to inadequate introduction, attracting only a few numbers of students in mostly elitist high schools of more developed regions. moreover, current courses aimed at high school students specifically fail to realize

3.1.3 -the current education reforms proposed convergence between university and high school is a breakthrough in china's education reform[9,10]. weihe xie said ,''the current breakthrough in educational reforms proposed is the

convergence between university and high school. one of my basic proposals is to broaden the college and high school trend of convergence with the way of reform. a change to broaden the basis of high school is needed. including the convergence mechanism to strengthen cooperation in universities and high schools, in order to truly produce innovative and talented students.''[11].

promoting classes without spanision between liberal arts and sciences subjects is also the future direction of education reform, particularly important for reforming chinese college entrance cover a wide range of college majors, will play an important role in fostering high school students’ understanding about college majors as well as improving their future professional skills.

most chinese teachers stick to traditional teaching methods with a low level of

application of educational technology in classes; students participate in the learning process with a lack of interaction, which thinking and communication abilities.

communications as well as collaboration contribute to the broken links between these two educational institutions. promoting dialogues and strengthening cooperation are fundamental to advance the links between them.

3.1.5-recent practices of moocs credit systems in europe,

credit transfer and accumulation system (ects) presents an opportunity to transform moocs – free, standalone courses – from academic novelty to meaningful qualifications. the ects is a standard for comparing student attainment and performance in higher education institutions across europe. under the

articulation mechanism, which is the basic obstructs the development of critical

the relationship between the university and 3.1.4-inadequate and inefficient establishment of spanerse and differentiated between high schools and colleges examination. meanwhile, moocs, which system, students can transfer credits for study already completed towards an appropriate equivalent degree in any of the 53 countries that have ratified the lisbon recognition convention.

on the other hand, within mainland china, the development of mooc platforms has provided insights of forming a brand new mooc credit system between chinese colleges.

with the publication of qinghua university’s moocs platform, “xuetang online”vice principal of the elitist university, professor yuan si concluded that realizing mutual credits recognition would no longer be unreachable.

to summarize, recent practices have revealed the significant potentials of building a strong mooc credit system for not only chinese colleges, but also the high schools.

3.2 product patterns and development plans

development plan one abstract:

advancing links between high school-required courses and college moocs by strengthening cooperation between colleges, high schools and mooc development companies. the advancement mainly serves to provide a more suitable syllabus for high school students and thus improve the efficiency of learning. development model:

led by colleges and high schools, college and high schools are the main participants researching the following tasks: a. adapting the degree of difficulty of college moocs to the proper level of understanding of high school students; b. adapting typical learning methods in colleges, including independent learning ability and critical thinking ability to those of high schools’;

mooc development companies enlarge investment in technological innovation to further address the following tasks: a. providing more inspanidualized and interacted learning experience of high

schools;

b. fulfilling high school students’ needs for entertainment while maintaining the quality of courses; development plan two abstract:

promoting high school students’ participation in college for-credit moocs and mutual recognition of credits between colleges and betwixt colleges and high schools, thus facilitates the forming of mooc college-high school credit system. development model: -ensures the validity of identity authentication through:

1)establishing proctored examination centers which organizes moocs final examinations at stated times every year ( one time in the first year recommended)

as between colleges and high schools through:

1) promoting mutual recognition between existing chinese colleges alliances (the three alliances for example) as the first step

2) recommending the government to build a specified and feasible college-high school credit transfer mechanism nationally

3. enlarges the number of target audiences by:

1) increasing budgets in advertisement by colleges and high schools

2) promoting mutual recognition between regions (the existing chinese colleges alliances for example)

4. establishing high school moocs learning community by:

2) improving the technical level of identity in the light of the successful running of the

biggest mooc learning community authentication

3) improving the technical level of online remote proctor

2. promotes the mutual recognition of

presently in china, the guokr learning community it is of vital to endeavor to developing “small platforms” (mooc learning community

mooc credits between colleges as well apart from building the “big platforms”

(mooc platforms). it serves the goal of maximizing the benefits socialization learning.

development mode:

basically, colleges, high schools and mooc development companies cooperate on the creation of high school mooc learning community. the major task for high schools is to enlarge the participation of high school students and the one for colleges is to provide adequate academic guidance in the community. besides, mooc development companies are required to strengthen technological innovation and systematic maintenance in order to provide more inspanidualized and interactive learning experiences for participants.

online mooc learning community 1) creating online clustering community and increasing budgets in perfecting the automated complementary learning tools

2) creating incentives to encourage

academic conversations between students and providing highly inspanidualized learning experience 3) strengthening teachers’ academic guidance for students

4) completing the database of students’ learning experience, improving technology of data analysis to analyze the participant’s habits in learning and monitor the progress more astutely, as well as to give feedback more promptly 5) perfecting the existing feedback system 6) perfecting the existing teaching modes offline mooc learning community 1) establish experimental learning base in high schools or colleges with reference to past experiences such as learning club or salons in order to facilitate academic dialogues offline a. organizes mooc learning forum for high school students, mooc teacher seminars and mooc developer seminars regularly both online and offline

development plan three abstract:

while required courses are still dominant teaching experience

in high schools’ syllabus, teachers exploits d. summarizing the practices of applying moocs as a complementary tool to teach moocs to high schools in different certain area of knowledge (especially those closely related to certain college courses). this is aimed at developing students’ interest in learning required courses, facilitating understanding of required subjects and providing them insights of college majors.

a. collaborating with high schools, mooc development companies provide teachers with informizational skills training to facilitate their adaptation to more automated and internet-based educational tools

b. recommending the government to construct the teacher advancing system and to support the advancement of teachers’ informizational skills in other forms

c. enlarging budgets in technological development to improve information processing ability of moocs; conducting large-scale in-depth interviews mooc teachers to create more convenient and inspanidualized

regions and thus writing the guide book about application of moocs in high school required courses by mooc development companies 3.3 function of the product

this product is designed to facilitate the promotion of moocs among chinese high schools and advance the links between chinese colleges and high schools. advancing links between high school-required courses and college moocs, promoting high school students’

participation in college for-credit moocs and enlarging the application of moocs in high school required courses altogether will exert significant influences on advancing the links between chinese high school and colleges. to be more specific, the functions of this product is shown as follows: a. basic functions

1) fulfils high school students’ huge demand for more spanerse classes

2) complements the current educational resources

3) promotes the development of communicational skills and critical thinking ability of students through feedback.

4) bolsters communication between different educational institutions and promotes the sharing of educational resources nationwide b. additional function

c. fosters understanding of required courses

d. facilitates high school students’ recognition and planning of college majors

e. encourages academic communication between high school students’ and between high school students’ and college students

f. performs as the preliminary studies of constructing college-high school mooc credit system nationwide g. promotes the informization and modernization of education

h. promotes the “localization” of moocs

4. market analysis summary 4.1 brief summary of time period i. the embryonic period: five years [13]..

ii. the period of rapid growth:

promotes among other colleges and high schools; estimated: three years.

iii. the period of growing maturity of the mechanism:

popularized among chinese educational institutions and seeks for a new level of innovation and promotion.

4.2 time period

period one (the embryonic period)

market objectives:

finishes the construction of moocs in top universities and starts the trial operation of college-high school moocs credit system.

estimated: five years

comprehensive analysis of data and prompt targeted mainly at top colleges; estimated:

the first year:

a. seeks cooperation with foreign and domestic outstanding universities on educational resources sharing; b. finishes the preliminary construction of

a. under government's approval, starts the trial operation of college-high school credit system in experimental schools and establishes student data files under the agreement of school and agencies.

independent moocs platform in

conjunction with the government's work; the fourth year: c. advertises to win audience;

d. cooperates with high schools who sees its potential;

the second year:

personnel training to pilot schools a. moocs are expected to be reachable in where the online courses have taken shape;

b. starts the trial operation of studying

moocs as elective courses in different period two (the period of rapid growth) classes separately; students’ academic market objectives: performance in these courses will be

used to evaluate their academic after meeting the requirements and funds proficiency and transform into credits needed by moocs, its development is with

the third year:

a. expands audience and attracts more universities and high schools for cooperation as mooc gradually become more mature and earn greater reputation at the city level in china.

a. provides corresponding hardware and the fifth year:

most provinces around china; promotes the integration of mooc platforms in different areas of the country.

corresponding school-specific expected to enter a period of rapid

expansion where the number of high schools participating in moocs increases significantly, as the links between high

policies;

schools and colleges are gradually starts necessary redistribution of mooc advanced. this period is also regards as the educational resources and coordinates the critical three-year development period.

development nationwide.

period three(the period of growing

the sixth year:

with growing competition and cooperation maturity of the mechanism): between moocs in different regions,

market objectives:

different radiation range takes shape and region-specific college-high school mooc i. credit system are expected to be driving to the maturity stage.

ii.

the seventh year:

a. the gradual formation of a polycentric pattern of chinese moocs platforms of different regions; different mooc centers establishes steady partnerships with leagues of colleges and high schools;

b. sets up supervising instituions and instituions in charge of students’ data files collaborating with the government; the eighth year:

with guidance of the government and

presently, coursera, edx, and udacity, forms three leagues of colleges that produce moocs. on the other hand,

realizes the stage of maturility of mooc platforms and mooc mechanisms;

focuses on the perfection and updating of moocs in the later development phases;

iii. enlarges its influence and obtains more spanersified educational resources by promoting chinese mooc mode to other areas in the world;

4.3 assessment of the marketing ability

comprehensive analysis of the market trend,

based on the analysis of the current major mooc platforms and the chinese three major college leagues of independent recruitment, four centers are estimated to become future mooc centers. beijing, shanghai, pearl river delta center, and chengdu are the four candidates of best potential.

with consideration of the current spanision structure of chinese it (information

1. the introduction of foreign experience for domestic development: in the light of foreign company-college cooperation mode, develops the independent capability of domestic it companies to attract greater maket shares.

2. achieve the goal of enlarging influence from sample to the whole and from top to the bottom:

domestic top universitis take the leading

technology) industry and different level of role in seeking cooperation with development varied by regions, universities in different regions; participating schools and companies will apply the principle of “from each

domestic outstanding universities take the

according to his ability, to teach according leading role of seeking cooperation with to his need”: sets up region-specific high schools with the potential of the trail network platforms, builds practical software facilities, provides storage,information service and staff development training based on local conditions; also the number of competing companies in the market will be decided according to the assessment of factors above.

5 marketing strategy 5. 1 marketing plan

opertion of having mooc courses and running mooc college-high school credit system;

starts in several outstanding schools (colleges and high schools) and gradually introduces the mature mechanism to regions around; also sets up corresponding centers and forms distinctive radiation range;

3. promoting the integration of platforms and spanersivication of educational resources:

enlarges the market by integration and perfection of mooc platforms to attract larger number of it companies and cooperative schools;

discloses most college courses to the public in order to promote the

spanersivication of educational resources; also perfects the spanision of labor of different schools in the mooc platforms based on the distinguishing academic fields or majors of each school, which aims at maximizing the utility of educational resources on mooc platforms;

5.2 planning and development plan provides educational resources (courses and learning materials) by the institutions of higher learning, with technological

support provided by network companiesin oder to build mooc platforms and online student archives. archives should have a backup host in the school’s education sector and government’s networks; the use of archives wil follow the agreement between the government, universities and enterprises agreed. (prohibitted from any

the development plan of mooc development companies are spanided in three parts below:

1. in the intial stage, develops chinese college-high school mooc platform, followed by uploading online courses of various field and curriculum, and updating information or new study materials. 2 in the meduium stage, sets up online student archives and develops the academic mentoring systemwhich provides specific advice on students’ academic performance. 2.

3. develops the derivatives of mooc, such as mooc based library, mooc

based interactive learning multimedia

systems and inspanidual creation of courses. 6.2 management plan overview

6.1 consititution of the management team:

school authorities(three): director of courses recording (one) school directors operations explorer enterprise square (5):

ceo (chief executive officer) similar to the general manager, ceo, president, corporate legal representative.

coo (chief operating officer) executive general manager, coo similar cfo (chief financial officer) chief financial officer, general manager of similar financial

cto (chief technology officer), cto similar engineer

collection and distribution of cio (chief information officer), chief information officer in charge of corporate information

and school directors make final decision on important affairs about the operation of mooc platforms.

b. director of courses recording, cto, and cio make decisions on regular construction of mooc platforms. c. operations explorer and cio, cfo, coo decide on the daily operation and development palns of mooc platforms. d. in the school, the director of courses recording regularly reports the working schedule to operations explorer; operations explorer reports the financial conditions and construction schedule to school directors.

e. internal party follows the normal mode of operation and management.

7. research of the developing process 7.1. source of funding and technology in the early stage of startup

notes that the budgets in this part of the business plan are calculated based on the formula below with detailed explanations.

the cop formula is:

fixed costs (fc) + variable costs (vc) spanided by number of units = production cost per item

in this case, fixed costs refer to the costs that do not change based on the number of products produced, which includes the rent paid for building, employees’ salaries and utility costs.

a. source of funding:

1) government: provides certain percentage of infrastructure building subsidies

2) mooc development companies: take charge of costs of systematic maintenance and courses production; colleges and companies take corresponding responsibility on the basis of mutual commercial agreement b. source of technology: in the initial stage, foreign mooc developers are the main provider of mooc technology and chinese underwriting companies such as netease focuses on its promotion. with greater

phases, chinese colleges and mooc development companies will be capable of developing mooc platforms independently

7.2. utilization of funding, improvement of technologies and their timetable in the early stage of startup a. improvement of technology

1) infrastructure building, which primarily focuses on holding online courses;